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	<title>A Geek&#039;s Life ™ &#187; iPod</title>
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		<title>NBC/Universal shows their spiteful side</title>
		<link>http://ageekslife.com/2008/05/nbcuniversal-shows-their-spiteful-side/</link>
		<comments>http://ageekslife.com/2008/05/nbcuniversal-shows-their-spiteful-side/#comments</comments>
		<pubDate>Tue, 06 May 2008 14:38:43 +0000</pubDate>
		<dc:creator>Michael Gaines</dc:creator>
				<category><![CDATA[Geek Stuff]]></category>
		<category><![CDATA[Zune]]></category>
		<category><![CDATA[iPod]]></category>

		<guid isPermaLink="false">http://www.geekfridge.com/?p=187</guid>
		<description><![CDATA[According to PC World this morning, NBC/Universal has moved to the Zune platform after abandoning Apple&#8217;s iTunes Store, the most successful online digital retailer in the world. I generally don&#8217;t post profanity on here, but WTF? I just don&#8217;t get it. Not only is the Zune a complete joke (it doesn&#8217;t even have a clock), [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://ageekslife.com/wp-content/uploads/2008/05/cylonzune1.png" alt="cylonzune.png" align="left" hspace="10" vspace="10" />According to <a href="http://www.pcworld.com/businesscenter/article/145515/after_abandoning_itunes_nbc_shows_up_on_zune.html" target="_blank">PC World this morning</a>, NBC/Universal has moved to the Zune platform after abandoning Apple&#8217;s iTunes Store, the <a href="http://www.apple.com/pr/library/2008/04/03itunes.html" target="_blank">most successful online digital retailer in the world</a>.</p>
<p>I generally don&#8217;t post profanity on here, but WTF?</p>
<p>I just don&#8217;t get it. Not only is the Zune a complete joke (it doesn&#8217;t even have a clock), but it&#8217;s selling very poorly compared to the iPod. It gets lukewarm reviews, and the Zune Marketplace software is one of the worst pieces of junk I&#8217;ve ever used.</p>
<p>Another point I don&#8217;t understand is that NBC/U went from a dual-OS platform (Mac/Windows via iTunes) to a single-OS platform on Windows. With Apple gaining marketshare lately, it seems like a poor decision to pidgeonhole yourself with one OS, even if Windows is #1.</p>
<p>NBC/U also claimed that they wanted Apple to charge $4.99 for each of their episodes and Apple refused to budge from the $1.99 price. Well, the episodes are now $1.99 on the Zune Marketplace which says to me that Microsoft is giving NBC/U much more of a profit just to say that they have exclusive content from NBC/U. I wonder if Microsoft is making any money off this at all.</p>
<p>A few months back, NBC/Universal pulled their catalog from the iTunes Store, claiming that Apple wanted too much of a percentage of the sales of their TV shows and movies. That in itself was an odd move because there was nowhere else to go. I figured that NBC/U would be happy that people were spending money instead of pirating their content. Last year, nobody took the Zune Marketplace seriously, and today, people still don&#8217;t.</p>
<p>I don&#8217;t see how this is a win/win for both Microsoft and NBC/U. Something tells me that this is a rather lopsided deal, and it smells of someone at NBC/U doing it out of pure spite. If that&#8217;s true, it&#8217;s the customers that suffer. Does NBC/U seriously think that their content is going to move Zunes? iPods are a phenomenon and both Microsoft and NBC/U are daft if they think this partnership is going to help in the slightest.</p>
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