Sorry, you can’t watch that in HD

overview_hd20080114.pngYesterday, Apple announced that it will have HD movies for rent. What they didn’t tell you directly was that you needed an Apple TV in order to watch the HD rentals. They made it sound like you could watch the HD rentals on your computer through iTunes, but that’s not the case. Buried deep in the Software Update, I found this:


"Rent and download your favorite movies with iTunes on your computer or directly to your living room on Apple TV. Enjoy rented movies in sizes up to 720p HD with surround sound on your Apple TV and sizes up to DVD-quality on your computer. Transfer your rented movies from iTunes to your iPod or iPhone and enjoy them on the go.

So what they don’t tell you up front is that you can’t watch the HD rentals with iTunes. What I’d like to know is: why the hell not? I have a Mac Pro capable of running HD content, especially the lower quality 720p which is what these HD rentals are formatted in, and I have a Macbook Pro which I can hook up to my home theater system using DVI and optical audio. So can someone tell me why Apple chose not to allow iTunes users to watch HD rentals? I’m not buying an Apple TV when I have a Macbook Pro that’s already perfect for the job.

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