Revenge of the Wal*Mart shoppers

When the last Star Wars movie was released, there were two different versions of the soundtrack, the common one with 13 tracks, and Target’s exclusive which had a 14th track on it. This time isn’t any different, but has a twist to the story. If you buy the CD at Wal*Mart, you get to download a 3:03 interview with John Williams. If you buy it at Target, you get a different version of “Battle of the Heroes”.

Since my local Wal*Mart opens at 7, I strolled in there to pick it up. The download site came up a few hours later and I happily downloaded the track, updated Windows Media Player 9, and clicked play. Three seconds into it, the track stopped. Clicked play again, the track stopped again.

Turns out all I had to do was click the installer again. Now I have the track, but I can’t listen to it on my Mac, or put it on my iPod.

This is a perfect example of how digital rights management fails. The company controls what device you can put their music on. I don’t like that at all. Wal*Mart shouldn’t deny me the right to put something on my iPod. And people wonder why hackers try to get around copy protection.

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